Tuesday, July 9, 2013

Shea Moisture Organic Black Soap Purification Masque -- In Review

$9.99 for 8 ounces

Shea Moisture Purification Masque

I will start off this review by saying that I LOVE, LOVE, LOVE this product.  In fact, it was the only product from this line that I tried and liked!

I was given this product to try by my natural-haired 4c coworker who simply loved the product herself and is an avid user of the Shea Moisture product line.  Of course, the first thing that I did was to open up the jar and the smell of ripe bananas wafted through the air!  I had wanted to try a bentonite clay treatment but was not looking forward to the mess of having to mix it and then apply it.  This seemed to be a great alternative to that.  The consistency was that of a light custard mix with fine sand, it was shakeable and creamy but thick enough to not swoosh out of the jar.

How I Applied the Masque

I did not cowash my hair before I applied the Shea Moisture Purification Masque.  I was able to simply use my fingers to lift product from the jar and "smooth" onto my hair.  I started out applying the masque on dry, sectioned hair (4) and wasn't liking the results.  I realized that I had been wearing a wash n' go, which is what I do 99% of the time.  So, I stopped and dampen my hair with plain water and the application of water under the product immediately smooth out the texture of my hair and dissolved my tangles.

I also realized that using the water under the product allowed me to use much less of the product which yielded great results.  The product simply melted my hair into a smooth, warm butter!

After the application of the masque, I took the extra step of massaging my scalp from front to back and then I covered my head with a plastic cap and since I had applied the product before just going to bed, I kept it on throughout the night.  In the morning, hair was moist and I could easily run my fingers through my 3c-4 type hair.  I then rinsed out the masque and applied my Tresemme Naturals Conditioner as my leave-in.

My Results

I ended up with soft and shiny coils and kinks!  Hair was bouncy and soft to the touch.  There was the faintest smell of the masque, which I liked.


Deionized Water , Cocos Nucifera Oil (Coconut) , Butyrospermum Parkii (Shea Butter) , Mangfera Indica Seed Butter (Mango) , Persea Gratissima Oil (Avocado) , African Black Soap Extract , Sea Salt , Cetyl Esters , Kaolin Clay , Grapeseed Oil , Simmondsia Chinensis Seed Oil (Jojoba) , Behentrimonium Chloride (Conditioner) , Salicylic Acid , Salix Alba Bark Extract (Willow) , Melia Azadirachta Seed Oil (Neem) , Melaleuca Alternifolia Leaf Oil (Tea Tree) , Sorbitol Esters , Aloe Vera Leaf Juice , Tocopherol (Vitamin E) , Rosemary Extract , Salvia Officinalis Extract (Sage) , Plantain Extract , Lonicera Caprifolium Flower and Lonicera Japonica Flower Extract (Honeysuckle and Japanese Honeysuckle)
This products does not contain: sulfates, parabens, phthalates, paraffin, gluten, propylene glycol, mineral oil,
synthetic fragrance, PABA, synthetic color, DEA, animal ingredients or sulfates, Cruelty free, no animal testing.

Product Description:Detoxify, condition and soothe hair and scalp with gentle Kaolin clay, herbal extracts, botanical enzymes and essential vitamins. Our intense treatment relieves dry, itchy scalp, removes product buildup and preserves hair by sealing in natural moisture. Treats dandruff, eczema & psoriasis.

Plantain Enzyme: Helps to alleviate itchiness and irritation
Tea Tree: Removes buildup for enhanced shine and volume
Willow Bark Extract: Exfoliates and detoxifies hair and scalp.
My Experience:

The Shea Moisture Organic African Black Soap (AFBS) Purification Masque (geesh, what a mouthful!)has been all the rage with many natural hair ladies and after months of continually overlooking the masque, I decided to go ahead and try it.

Picture By:  HodgePodge Files


  • No Mixing of Product
  • Easy to Apply
  • Loved the Smell
  • Product Has a Good Price Point
  • Smells Consistent with Other Products from the Shea Moisture Line
  • Organic and Natural


  • Some Users DID NOT like the smell 
  • Not Sold at every Walmart and Target
Pictures are by:  kinkycurlycoilyme.com

Final Thoughts

I will be purchasing this item again and again!  Loved the fact that I didn't have to mix up ingredients.  I can find it at my local Target and the price point is good!  The application was easy and I loved the smell of the product.  I feel that it's not only worth trying but sharing like my coworker shared with me!

As always, you can leave a comment, your experience, and/or photos in the comment box!

Until next time and thanks for stopping by!

Happy Curls to You!

©Copyright 2013-07 Crowning Glory Coils and Kinks - All Rights Reserved

1 comment:

  1. Shea butter is not a recent discovery or accomplishment. This natural product has been around for
    centuries. The history of Shea butter can be traced back to ancient Egyptian times. In fact, it is believed that some of the early users of Shea butter were great women such as Cleopatra and the Queen of Sheba.